Most good things are fleeting: that 72ºF sweet spot in the middle of a spring day, tropical vacations, your youth. But a few of the best things stick around forever, like classic classics from Common Projects, Vans, Nike and Converse. These are core silhouettes synonymous with each of their iconic brands, and they have withstood the test of time, the march of culture and the fickleness of fashion. They look good with pretty much anything, anywhere and are some of the smartest building blocks for any solid wardrobe.
A pair of classic white CP Achilles has long been our signature go-to. The minimalist design makes them easy staples for every wardrobe, and the premium materials and 'Made in Italy' construction make them ideal low-key luxury items. Wear 'em on your bike commute with shorts, to work with a sharp suit, or on a weekend stroll with cropped jeans.
They've always been purpose-built skate shoes, and they've always been OG California cool. Tough and effortlessly stylish, Vans will always lend a little street cred — even if you don't skate. Read our brief history of Vans here.
It's no secret that Nike is pretty much the king of the sneaker: there's a pair for practically every look and budget. Though the brand is well-known for its constant technological and aesthetic innovation, its bread and butter is a lineup of enduring classics like the Cortez and the Air Force 1. Especially when kitted out in black, white, or a combination of the two, they're classic sneakers at their best. Read more about the Nike Air Max here.
Chucks are the prototypical sneaker, a design so iconic, utilitarian, and easily customizable, it practically can't be improved upon. They were first made 110 years ago in Massachusetts, and have become summertime staples and cornerstones of American style.