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Fueled by American youth's rejection of societal stereotypes and departing from the cultural capital of the world, New York, to head west to America's last frontier, San Francisco; NEWMAN eyewear connects with the youthful frontier spirit. By adapting the youths principles into its craftsmanship, and incorporating contemplating style, NEWMAN creates eyeglass wear that emphasizes quality of each individual product rather than mimicking the luxury trends of today.