The 1996 Collection

Three classic styles. One less trip to the vintage store.

NEED

The 1996 Collection

Three classic styles. One less trip to the vintage store.

Before Need Supply Co., we were Blues—a tiny retail shop in Richmond, Virginia stocked with 300 pairs of vintage jeans and a dream bigger than our square footage. Now, more than twenty years later, we're throwing it back to our roots with a denim capsule that recreates the iconic style that first inspired us.

1996

Let's be honest: your dream pair of jeans is at least 70% about the butt. With a perfect top block—contoured and high-rise—these will fit like that vintage pair you tried on in that hole-in-the-wall shop in Paris. And we also have your best friend's size, too.

Proudly Made in the USA.

Nostalgic. Effortless. Modern. That ‘90s indigo wash with gold stitching and silver hardware.

“I’m drawn to the idealism and innocence of the beginning. That youthful sense of discovery so synonymous with hunting for the perfect pair of vintage jeans, before the internet, before you knew what you were getting into.”

— Creative Director Gabriel Ricioppo

For The Denim Jacket, we focused on creating a sleeker design and slimmer silhouette for everyday wear—Basically, exactly what you want your vintage jacket to look like, except less boxy and without that undeniably funky thrift store odor.