We have long felt a kinship with the people and culture of Japan. What began as admiration became friendship and — eventually — collaboration. In recent years, we’ve worked with our team in Tokyo to open stores in both Shibuya and downtown Kumamoto; release our Human Being Journal in Japanese; and, most recently, we’ve worked together to create a line of clothing that illustrates this relationship.
Designed by Takayuki Minami, the Creative Director of Need Supply Co. Japan, the collection benefits from Mr. Minami’s lifetime of work in the fields of art and design. Combining interests in traditional graphic design, workwear, architecture and minimalism – Mr. Minami’s work takes a function-first approach to beauty.
Inspired by the Japanese martial art of Aikido, the NSCO collection includes a range of trousers and skirts calling on the ease of the traditional Hakama garment worn by practitioners. Modern takes in denim and cotton chino are tailored to the body without losing the classic wide leg silhouette. Muted blacks and blues add a refinement to an otherwise relaxed garment.
At the core of the relationship that beget NSCO is a mutual attraction to the beauty of function. The belief that the functionality of a garment comes not just from the durability of its fabric, but the durability of its design.