Founded in 2011, Lotfi was originally conceived as a women’s clothing line. Following the birth of her daughter, designer Sharareh Lotfi was drawn to the idea of creating a minimal, un-fussy carry-all that was practical without being boring. Using simple materials like canvas and cotton rope, Lotfi bags are designed for daily use with an eye to those details that elevate every-day staples into treasured objects. Organic cotton and sustainable fabrics such as hemp are utilized as much as possible. Lotfi bags are designed in San Francisco and produced in California.