Whether you're a wash-and-run guy or a proud peacock with a 30-step morning grooming routine, we've got what you need to look your best.
While men's grooming products were mostly stuck in the dark ages until fairly recently, there's no shortage nowadays of primo lines that, when used as part of a regular routine, can help keep you looking fresh for a long, long time.
And guys, we know there are tons of you out there still using drugstore stuff. Because we love you, we're telling you you've gotta knock it off: your skin, hair and self-confidence will thank you big time for the small investment it takes to stock your dopp kit up with more well-considered products. Start out with the basics: a good shampoo and conditioner set plus a good face wash and moisturizer combo and work your way up from there.
Whether buzzed or flowing, your mane is positively central to your image. Drugstore haircare products cost next to nothing mostly because they are produced in gigantic industrial batches using inexpensive chemical compounds. You choose organic greens and exotic grains over Kraft Mac n' Cheese, so you should keep the same general philosophy for your hair: more natural and more well-considered is better. Malin + Goetz makes a no fuss, no muss apothecary haircare line that smells great and has legions of devotees thanks to its specialized formulations tailored to any hair type. Aesop's line is an equally good choice, with its focus on botanicals and positively beautiful scents.
We now know that our body's largest organ is not best cared for by harsh soaps or oily moisturizers. Drinking plenty of water and eating well is your skin's first line of defense, but immediately after that should be a rigorous regimen of gentle cleansing, gentle exfoliation, vitamin serums, purifying masks at regular intervals (especially if you live in a polluted city), and always, always, always oil-free moisturizers and sunscreen. Whether you go with the chemist-powered know-how of lines like L:A Brucket, solid no-nonsense brands like Baxter or Knight Co., or a botanicals-focused line like Aesop, it's important to invest in good skincare products and use them consistently. Sampler sets are a great way to test out a line and see how your skin reacts to it.
Your pretty skin and perfect hair are for naught if you don't also smell fresh, taste good, and groom the rest of you. Try trading in your drugstore toothpaste for a superior formula from Aesop or the mainstay in Italian bathrooms, Marvis. Deodorants from Journeymen and Aesop are also a solid upgrade from anything on pharmacy shelves. They smell seductive rather than like an industrial room cleaner and neither contains harmful compounds like aluminum that plague mainstream products. Finally, the Italian brand Proraso does an excellent line of barbershop-grade shaving supplies that are rich and smell nice, but don't irritate or work against an exacting skincare routine. Finish your new routine off nicely with a fragrance. One of our current favorites is 19-69's Chinese Tobacco: a sweet, complex fragrance that dresses up and down equally well.