The best brands always seem to come from out of nowhere. Barbara Potts and Catherine Saks, self-trained designers on the younger side of twentysomething and their very young label Saks Potts are currently hot on the radar of seemingly every fashion editor around. Just seven seasons in and i-D has already called Saks a “cult brand” and everyone from Vogue to our fashion director has been swooning over them for months. At this point, it’s pretty safe to say that Barbara and Catherine’s young brand has joined a pantheon of labels like Mansur Gavriel and Eckhaus Latta to rise in what seems like an instant to being the definers the moment. We’re happy to welcome them to Need Supply Co. this season.
"At this point, it's pretty safe to say that Barbara and Catherine's young brand has joined a pantheon of labels like Mansur Gavriel and Eckhaus Latta to rise in what seems like an instant to being the definers of the moment."
Fur is a big part of the Saks Potts story, and the duo is determined to shake up the narrative surrounding what has been fashion kryptonite for at least a generation now. With their Scandinavian sensibility, inventive and tasteful application and pop colors, they’re succeeding.
Their playful, technicolor silhouettes with their mix of prints and pops of color reference spring flowers, Marimekko textiles and some 5th-dimension alternate universe of 1940s meets 1970s elegance. It’s a whimsical carnival of sorts, and a fitting antidote to these confused times: bold fashion to empower women and emphasize their beauty. It’s clear that Saks Potts understands power and beauty aren’t mutually exclusive.