A few seasons ago, we set to build the best wear-it-every day denim around. Since then, we've re-engineered and refined our fits and introduced new washes with the goal of making wardrobe staples our friends would want to wear every day. Turns out, they've loved them even more than we thought.
We invited our friends Sean and Karl to our L.A. studio to try on the collection in different sizes and washes back to back.
Like its name implies, the Standard is designed to be that one pair of jeans in your wardrobe that's both a standby and something you can't do without. It's evergreen, and classic with its 5-pocket details and nickel button fly, and fits better the more you wear it. The 96 wash denim comes from the storied Cone Mills in North Carolina, the very last Made in America selvedge denim.
Wearing It: This is your basic go-to. The '96 is a casual day-time wash. Wear with Vans, a NEED Dye Tee and the Briar Overshirt.
THE STANDARD SLIM
The Standard Slim is a variation on a solid theme: the same mid-rise and inseam as the Standard but with a contemporary slim leg. This season, the fit comes exclusively in our murdered out Broken Black wash with nickel hardware, tonal black stitching and 100% cotton rigid Italian denim.
Wearing It: The Standard Slim is versatile fit. Wear it casually with sneakers, and a long sleeve shirt for day- or to work, if you can wear denim at work. Dress it up slightly with a Chelsea Boot.
The Chevy is a super contemporary homage to iconic American jeans, with a mid-rise relaxed fit and cropped leg, five-pocket detail and golden contrast stitching. This season, the Chevy comes exclusively in the Judd Wash, a rich dark blue meant to evoke the workhorse jeans worn everyday by farmers, ranchers and workers.
Wearing It: These are the perfect Summer weekend jeans. Cropped, straight and casual. The perfect execution is a cookout-ready look; the Chevy paired with a short-sleeved print shirt and easy canvas sneakers (no socks).