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New Designers: Eckhaus Latta, Colovos, Yuul Yie and MSGM

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We welcome four fashion favorites to Need Supply Co. for the first time this month: two New York duos redrawing the purview of wearable fashion, a Korean master of geometry, and a young label bringing Italian style into a new era.

Sheer Button Down in Liquid by Eckhaus Latta


Eckhaus Latta has been called "one of America's most important brands to watch," but the cool kids have all been watching for a while. Young designers Zoe Latta and Mike Eckhaus fuse wearable and fashionable in a way almost no other label seems to manage. The label is practically synonymous with "contemporary" in 2018, and is the favorite of woke trendsetters from L.A. to London.

Images via Vogue Runway





"Minimal with an arty streak" is what Vogue says about Colovos, and we think that pretty much nails it. The brand's founders, husband and wife creative duo Nicole and Michael Colovos, were previously creative directors at Helmut Lang, and some of the original ethos of that classic brand shine through: Colovos makes wearable, well-considered pieces with an elegant toughness that makes it clear they're city-ready and made for women who work.

Images via Vogue Runway






South Korea has firmly established itself as a global capital of good design, and Yuul Yie's one of our favorite fashion expressions of that creative energy. Every shoe the brand makes is an expression of unconventional geometry and on-trend hues rendered in fine Italian leather.

Images via @yuulyie_official






MSGM's designer, Massimo Giorgetti, spent years at Pucci and brings that classic brand's love for exuberant color and hyper-feminine, organic forms into a new era. The line blends an Italian rigor for proportion and materiality with a far more contemporary sensibility for style than we're used to seeing from Italian labels.

Images via Vogue Runway