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Originally founded in 1949, Mr. Kihachiro Onitsuka began by making basketball shoes in his living room in Kobe, Japan. The brand was given the name ASICS in 1977- an acronym for a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." To this day, ASICS continues to promote a total health and fitness lifestyle through their collection of progressive and innovative footwear.