OBEY clothing was launched in 2001 when Shepard Fairey saw clothing as an opportunity to be creative on many levels and t-shirts as another canvas for his graphics. Working closely with fashion designers Mike Ternosky and Erin Wignall, Fairey translates his philosophy of art and personal influences into a brand that speaks to many different genres. Because of the diversity of influences, OBEY addresses many different styles, hitting on looks that are both classic and fashion driven.