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Founded by Natalia Alaverdian in 2012, A.W.A.K.E. (All Wonderful Adventures Kindle Enthusiasm) is a womenswear brand that balances conceptual, storytelling aspirations with commercial viability through a purposeful and distinct voice. A.W.A.K.E.'s take on classic shirting, tailored coats and dresses each feature an idiosyncratic quality underlined by a succession of specific inspirational references of animals and characters from history, art and film.