The lingerie line was launched by Araks Yeramyan with the simple brief to make women feel beautiful. Each piece beginning with the most intimate of layers, nothing else comes closer next to skin. Born out of a love for art, design and color, ARAKS is for the modern intelligent woman who has an eye and appreciation for the finer details but is understated in her approach to style. This confident sense of ease and effortless style rings through the ARAKS collections.